New Product Development and Introduction

New product development and introduction is a major concern of all companies.  It is especially so for small businesses.  The successful development and introduction of the “right” product or service can mean the difference between your company’s continued success and growth and its decline and failure.  The path is particularly hazardous today with the increased financial pressures, global market considerations, and off shore manufacturing.  As always, you must develop the right product or service for your market, get it right the first time, and do it on time and within budget.

Typical causes of failure are:

• Developing the wrong product or service
  - Inadequate product or service for market requirements
  - Product or service outpaced by technology or competition

• Inadequate planning and control
  - Cost overruns
  - Over designed or incorrectly designed product or service
  - Overpriced product or service

• Schedule delays
  - Missed window of opportunity

• Performance issues
  - Product or service does not meet requirements or expectations

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New Product Development and Introduction Process

The new product development and introduction process varies from company to company, but the essentials of a successful new product or service process are the same for all companies.  This is particularly important as you develop your niche in the new technology areas ... the hydrogen economy, ecologically friendly processes and products, and new applications to revitalize your older products.  You must decide exactly what your market requires, and define, develop, and provide that product or service.  You must also keep in touch with your customers to make sure that your product or service continues to meet requirements and expectations.  In short, you must have a very good plan and must have the discipline to follow that plan.  This can be daunting, but Quality Systems Innovations, Inc. has the help you need to develop and control your new product effectively and to introduce it successfully. 

New Product Development and Introduction Manual

Quality Systems Innovations, Inc. offers a New Product Development and Introduction Manual to guide you through the development and introduction of your product or service.  It was written by William C. (Bill) Fenwick and includes what he found works best in over forty years of successful, and occasionally not so successful, new product or service programs.  It is loosely based on the Product Life Cycle concept and includes the best features of product life cycle and common sense management.  We believe that it is the most complete new product and service development manual available with over 300 pages of detailed information critical to the success of your process.

In Volume 1, Bill takes you through the entire new product development and introduction process.  He tells you why you need to take specific actions and who should be responsible for them.  The manual is designed to support the development and introduction of complex, software controlled electro-mechanical units or systems.  It is easily scaled down for simpler products and applies equally well to services when terminology is changed for your application.  You tailor your New Product Development and Introduction Manual only to what your company and process needs.  

A second volume is available for those who would like further guidance in developing process documentation.  It includes formats and templates for all recommended process control documents (specifications, reports, logs, etc.), specific instructions for customizing them for your company, and guidance for their use.  

As always, the success of your new product development and introduction process will still depend on you and your staff, but Bill supplies the process tools and direction to run your process successfully.  You save time and money by doing things once, doing them right, and doing only what is required.

Pricing

When purchased separately:

           Volume I – Process . . . . . . . . . . . . . . . . . . . . $249.00

           Volume II – Supporting Documentation . . . . . . . $199.00

When purchased together:

           Volumes I and II . . . . . . . . . . . . . . . . . . . . . . $399.00

About Bill Fenwick

Bill Fenwick, the author/compiler of the New Product Development and Introduction Manual is a consultant for QUALITY SYSTEMS INNOVATIONS, INC.  He spent over forty years in industry, during which time he participated in, and oversaw the development and introduction of a wide variety of new products.  His perspective is broad and was gained in both Engineering and Operations.  His extensive experience includes Manufacturing Engineering, Design Engineering, Engineering Management, and Operations Management.  He has worked in various industries, including Fortune 500 companies and has held Project Manager, Vice President of Engineering, and Vice President of Operations positions.  He holds a degree in Electrical Engineering, and his area of expertise includes Engineering Management, Project Management, Test Engineering, and New Product Development and Introduction.

If you are concerned with the development and introduction of a product or service for any company or are the owner of a small business, this manual is a must!

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